Privacy Policy

When you’re out exploring Madeira in the back of our 4×4 jeeps, your safety is our ultimate priority. The exact same rule applies to your digital safety and privacy whenever you hang out with us online.

This privacy policy explains how we collect, use, protect, and handle your Personally Identifiable Information (PII) in accordance with our website. We want to make sure you have a crystal-clear understanding of how your data is handled while you secure your next big island adventure.

What info do we collect when you visit us?

When you are booking a safari tour or registering on our site, we will ask you for a few essential details to get everything rolling. This usually includes your name, email address, phone number, or other small details that help us customize and smooth out your experience.

We only collect this information at the exact moment you choose to fill out a form or enter your details on our site.

How we use your information

We use the details you give us to keep making our tours and our website better for you. Specifically, it helps us quickly process your booking transactions and allows us to follow up with you after you reach out to us via live chat, email, or phone inquiries.

How we protect your data

We want your visit to our site to be as safe as possible. Our website is scanned on a regular basis for security holes and known vulnerabilities, and we run regular Malware Scanning.

Your personal information lives safely behind secured networks. It is only accessible by a very limited number of team members who have special access rights to these systems, and they are strictly required to keep all info completely confidential. On top of that, any sensitive or credit card information you supply is encrypted using Secure Socket Layer (SSL) technology. All transactions are handled safely through a secure gateway provider and are never stored or processed directly on our servers.

What about cookies?

We do not use cookies for tracking purposes. You can always choose to have your computer warn you every time a cookie is being sent, or you can turn off cookies altogether through your internet browser settings. Just keep in mind that if you turn cookies off completely, a few features that make your website experience more efficient might not function perfectly.

Third-party sharing and links

We keep things simple and secure: we do not sell, trade, or transfer your personal information to outside parties. We also do not include or offer any third-party products or services on our website.

Google Advertising & Analytics

We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie allows it to serve ads to our users based on previous visits to our site and other places on the web. If you want to opt out of the DART cookie, you can do so by visiting the Google Ad and Content Network privacy policy.

We have also implemented Demographics and Interests Reporting. Together with third-party vendors like Google, we use first-party cookies (like Google Analytics cookies) and third-party cookies (like the DoubleClick cookie) to get a clear picture of how users interact with our site and ad impressions. If you want to change your preferences, you can use the Google Ad Settings page or install the Google Analytics Opt Out Browser add-on.

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires commercial websites to clearly post a privacy policy for consumers. In full alignment with this, we agree that anyone can visit our site completely anonymously. We ensure our Privacy Policy link is easy to find, contains the word ‘Privacy’, and is linked directly on our home page or the first significant page of our site. If we ever make changes to this policy, we will update it right here on this page. You can easily change or update your personal information at any time by sending us an email or starting a chat with us.

Do Not Track and behavioral tracking

We respect your privacy settings. We honor Do Not Track signals and will not plant cookies or use advertising when a Do Not Track (DNT) browser mechanism is turned on. It is also important to note that we allow third-party behavioral tracking to better understand user experiences on our platform.

Protecting the youngest adventurers (COPPA)

When it comes to children under the age of 13, the Children’s Online Privacy Protection Act (COPPA) rightfully puts parents in total control. We do not specifically market to children under 13, nor do we let third-party ad networks or plug-ins collect personal details from them.

Fair Information Practices

Should a data breach ever occur, we believe in taking immediate action. In line with strong Fair Information Practices, we will notify you via email and through an in-site notification within 1 business day. We also agree to the Individual Redress Principle, which ensures that individuals have legally enforceable rights against data collectors and processors who fail to adhere to the law.

Staying in touch cleanly (CAN-SPAM Act)

We collect your email address to send you information, answer your questions, process your tour bookings, and keep you updated on your upcoming adventure.

To keep our communication honest and clean, we promise to never use false or misleading email subjects or addresses. We will always identify marketing messages as advertisements in a reasonable way, include our physical business address, and monitor any third-party email tools for compliance. We always honor opt-out and unsubscribe requests quickly. If you ever want to stop receiving emails from us, just click the link at the bottom of any email or write to us directly, and we will promptly remove you from all correspondence.

Let’s connect

If you have any questions at all about this privacy policy, feel free to reach out to the crew directly: